The Lung Association

The Unfun Balloon

1.6 million Canadians have Chronic Obstructive Pulmonary Disease (COPD) and don't know it. To raise awareness around this issue we created The Unfun Balloon; a simple test that can detect whether or not you have the disease.

In partnership with the Lung Association we launched the campaign by placing the balloons in Shoppers Drug Marts across Canada and supported it with PR, OOH and online channels.