RBC

See how much home you could afford

To launch RBC’s 60-second mortgage pre-qualification tool, we needed to simplify the bank speak and help Canadians understand exactly what this tool does. So we came up with a big idea to pique Canadians curiosity, comparing the range of homes they could afford. We launched a 360 campaign, however, like most things in 2020 - COVID happened. So, we released radio in the meantime.