Doritos

The Hold Out

When you love something, you don’t want to let it go. We applied that truth to Doritos Ketchup tortilla chips and we came up with a mobile game called The Hold Out.

In order to win the world’s last bag of Doritos Ketchup, chip lovers would have to give up the use of their smartphone. Rather than create an app, we created a mobile microsite that invited fans to literally hold on to the last bag of ketchup by holding their finger on the screen for hours or even days.

By incenting people to compete for the world’s last bag of Doritos Ketchup through a bizarre mobile competition, we created the buzz we needed to engage our target and drive traffic to shelf.

Doritos Ketchup sales increased 3.5 times versus 2014 and over-indexed against our goal of tripling sales at 117. Doritos added two additional production runs to accommodate the volume above plan.